The Irresistible Offer Dominos Built Their Business On

In 1960, Tom Monaghan entered the world of pizza. He did so with a single location called Dominick’s. When he tried to expand, the former owner refused to let him keep the name.And so, Domino’s was born.It wasn’t easy at the start for Monaghan. Pizza is a fiercely competitive business. Domino’s faced bankruptcy challenges and […]

Read More

How Self-Liquidating Offers Can Build Business Empires

As a business owner, you understand the importance of generating profit. Without profit, the business dies. But, it’s how you generate these profits that matters most.Many business owners push for each product to be profitable. It’s understandable, but it’s also a short-sighted mistake. You see, it focuses on the front end of the sales funnel […]

Read More
5 Email Marketing Tips to Boost Business Sales

5 Email Marketing Tips to Boost Businesss Sales

Every entrepreneur knows step one. Direct traffic to their product or service and generated a lead out of this traffic. The next step is to close the deal. Most entrepreneurs approach this by creating a sales page.If the leads buy-in, then great. If not, it’s on to the next lead or an alternative offer. No follow-up. […]

Read More

How to Convert 60% of Business Traffic to Leads

You’ve created an excellent piece of content. A free report or video that brings value to your niche market.You know the best way to distribute this report is through Facebook ads.But, you need to do one other thing. You need to capture their contact details in exchange for your offer of value.Marketers refer to this […]

Read More

Value in Trends® Investing (4/4): Risk Management

For those who have read Reminiscences of a Stock Operator based loosely on the legendary speculator, Jesse Livermore, you will be well aware of the importance he placed on sitting tight once he had initiated a position. In his reference to sitting, Livermore means allowing his winners to run. What follows is an excerpt from […]

Read More

Value in Trends® Investing (3/4): Trend Triggers

In his 1997 Berkshire Hathaway shareholder letter, in reference to legendary baseball player Ted Williams, Warren Buffett noted that: “In his book The Science of Hitting, Ted explains that he carved the strike zone into 77 cells, each the size of a baseball. Swinging only at balls in his ‘best’ cell, he knew, would allow […]

Read More

Value in Trends® Investing (2/4): Value Indicators

Benjamin Graham is considered to be the grandfather of value investing. His most successful protege is Warren Buffett. Although both men were not proponents of market timing, Buffett did once comment: “Investors should remember that excitement and expenses are their enemies. And if they insist on trying to time their participation in equities, they should […]

Read More

Value in Trends Investing (1/4): Big Picture Problems

I was intrigued by the market crash in 2008. Not necessarily by the economic ramifications of such a devastating event but by the role investors played in it. Institutional wealth managers, financial advisors and seasoned analysts live and breathe the markets. Still, they were blindsided by the events that unfolded in 2008. The question I […]

Read More