Free The Fact Find · every weekend

THE BUSINESS
BEHIND THE
ADVICE.

Ideas and analysis for Irish financial advisers: the deals, economics, markets, growth and technology shaping the firms behind the advice.

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James Brooks
What I write about

A few things worth
your attention.

Read the letter →
01

The Business
of Advice

Deals. Consolidation. Valuations. Business models. Where the economics of financial advice are heading.

02

Markets &
Behaviour

Markets matter. But how people behave around them is usually more interesting.

03

AI Systems &
Automation

The next generation of tools changing how advice firms operate, and what they mean in practice.

04

Growth &
Personal Branding

Brand, distribution, content and the things I’m learning about building an audience and a business.

About James

Investor.
Operator.
Builder.

I started my career in investment markets, working in Ireland, the United States and Australia. I later moved into building and operating businesses, seeing first-hand how technology changes the economics of work.

Today I’m building Kaitel, an AI operating layer for financial advisers. This site is where I write about what I’m seeing along the way.

Connect on LinkedIn →
James Brooks working at a desk
What I’m building

Kaitel.

AI for financial advisers.

The client meeting ends. Then the work starts. Kaitel is being built around that work, helping advisers capture the conversation, get the work ready and keep the adviser in control of the final decision.

Visit Kaitel →
The Kaitel app, running one annual review from meeting to signed paperwork. Click any step. Fictional firm and client data.
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